Perhaps the most feared words for a kid in school … “go to the principal’s office, young man!” I remember hearing that a few times in my early school life! It shaped me up quickly. I really didn’t like that visit, and was determined to never have to repeat it. Little did I know, one day I would be the principal the students had to go see, but also the one they wanted to see.
In his book, Primal Branding, Patrick Hanlon has uncovered a remarkable parallel between branding and religious faith. In what he calls, the “Primal Code,” he finds seven points where branding and faith successfully intersect. While each could be argued as more important than another, it is clear that one, in particular, stands above the rest as the pivotal component in an organization.
If a teacher has a stellar year in the classroom, and they know it, would it behoove them to simply recreate that year for the next year group of students? That makes no sense. Just like professional sports teams adjust schemes, plans, and methods from year to year to remain competitive, so must the Christian school teacher.