In his book, Primal Branding, Patrick Hanlon has uncovered a remarkable parallel between branding and religious faith. In what he calls, the “Primal Code,” he finds seven points where branding and faith successfully intersect. While each could be argued as more important than another, it is clear that one, in particular, stands above the rest as the pivotal component in an organization.
A great leader is the one who can create an emotional connection to the consumer like no other in the organization. He has the influence, power and control, if you will, to step into the minds and hearts of the constituents making an impression that is not soon forgotten, whether good or bad.
Think of the many organizations that have been led by both positive and not so positive leaders. Their names are emblazoned in the media and in the minds of their followers, or … former followers. The same is true in Christian schools. Changes in leadership bring changes in practice. Strong become weak, weak become powerful. It is true that so much of the success of an organization rises and falls on leadership.
It is important to distinguish between the leader and the manager. Typically, Heads of School (HOS) should exhibit characteristics of a leader rather than a manager. A Principal, on the other hand (under a HOS), might likely possess more qualities of a manager than the HOS. What does this look like in a practical sense? How about this:
The manager administers; the leader innovates.
The difference may be summarized as activities of vision and judgment — effectiveness versus activities of mastering routines — efficiency. Many first-class managers turn out to have quite a lot of leadership ability. Here is another chart that will help identify some of those distinctives:
Possessing one style over the other is neither right nor wrong. God has called some to be leaders and some to be managers, I believe. This is a matter of rightly understanding roles and responsibilities. Leaders who are placed into manager roles will struggle to truly chart a destiny for their department or organization. Managers who are thrust into a leader’s role will forever be conscientious about getting the job done in a neat and tidy manner, but will struggle to think past the here and now and engage great ideas for the future.
Constituents may wrongly confuse good leadership with good management, too. As Christian schools we live in a day and age when standing above the crowd will take much more than a list of do’s and don’ts. It will take creative, bold thinkers with a knack to take the mundane and turn it into extraordinary.
Good leadership is not a common day occurrence in Christian schools. Many times, though, good management is. And likewise, good leadership does not happen in a vacuum, but with many keen and wise advisors. As I conclude, consider these encouraging passages of Scripture from the book of Proverbs (NLT):
Proverbs 15:22 – Plans go wrong for lack of advice; many advisers bring success.
Proverbs 24:6 – So don’t go to war without wise guidance; victory depends on having many advisers.
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