Even two weeks ago when I last wrote, we had no idea of the wide-ranging impact that was coming to Christian schools regarding the Coronavirus, nor the dramatic roller-coaster ride of the Stock Market. Many Christian school leaders have not had to deal with anything of similar nature in their careers or in the life of their schools.
So, how should you view re-enrollment, new admissions, financial aid, and school budget adjustments if the long-term impact of COVID-19 is still an unknown? Allow me to offer a few suggestions that I hope will give you some guidance.
OVER-ARCHING GENERAL PRINCIPLE - Obviously, don't set your mind to worry! As Christians, we know that God never wants us to join in hysteria. The Author of Peace is OUR GOD. The Christian school is under the watchful care and provision of God, not man. Act wisely and with caution, but do not panic!
REGARDING RE-ENROLLMENT - Proceed as normal. Keep re-enrollment materials on the minds of your current families, but consider extending any deadlines for discounts that you may have in place. Help parents see the value of what you offer and that your Christian school is what is needed now more than ever.
REGARDING NEW ADMISSIONS - While this may be a bit trickier than handling re-enrollment it is still wise to keep marketing to prospective families. If at all possible, have a dedicated phone number that is answered as calls come in and IS NOT automatically being sent to voice mail. Do not give the impression you are "closed down until further notice."
Consider offering one-on-one tours of the facility (if permitted) or Virtual Admission Tours through recorded or live video that includes various staff interviews or interactions.
If you have any pre-recorded videos such as "a day in the life at our school" or other school event videos, get these edited and immediately placed into a video montage on your website for interested families to view. You can even conduct live video tours by appointment through an assortment of video conferencing providers. Market these special opportunities to show your pro-active position on making new school enrollment for the upcoming year a priority. Always make sure to capture names and contact information of those who attend a Virtual Admissions Tour.
REGARDING FINANCIAL AID APPLICATIONS - Just because the school building has closed, school operations have not. Keep as much of your school business operations as normal looking as possible, including the accepting of tuition aid applications. Email current families reminders of deadlines and encourage new families to apply immediately. SchoolRIGHT and CFS operations are not impacted by COVID-19 and we will continue to process tuition aid applications for our school clients as they are submitted.
REGARDING SCHOOL BUDGET ADJUSTMENTS - As mentioned above, do not give into the temptation to be tossed into worry about the upcoming school year enrollment numbers. While it is wise to prepare various budget scenarios should there be further complications as the result of the current situation, remember the counsel of Scripture, "The heart of man plans his way, but the LORD establishes his steps" (Proverbs 16:9).
God is ALWAYS faithful. Have faith in what He will do through this, and trust in Him alone!
I hope this has been helpful. We would love to know if/how your school is proceeding with admissions during this time.
It is long overdue and we couldn't be more excited than to tell you about our MUCH improved tuition aid verification program which will launch in the Fall of 2020. Current CFS schools and parents will find the new version of our already robust program easier to navigate and use making the tuition aid verification process at your school more professional than ever before.
The new look design will include features such as:
MADE WITH YOUR SCHOOL IN MIND, the new design will include NO PRICE INCREASES for schools or parents -- keeping our service the most affordable and comprehensive option available! SchoolRIGHT is a name you can trust, providing you with service that is personal and knowledgeable.
We will keep you posted each month about the new program so that you can be confident that the upcoming modifications will bring added value to your tuition aid application process. Thank you for entrusting us with this important function.
Anytime we receive questions, they are very typically something all schools would want to know. Here are a few have been asked in recent weeks:
QUESTION: Do you know what a school's tuition rate is when figuring out what a family can pay toward their tuition, or do you use a formula for that?
ANSWER: We do not interact with a school's tuition amount. Our system is designed to assess the financial situation of the parents, and the remaining income they should have available at the end of each month is then sent through a formula that determines a percentage of remaining income that should be reasonably available for tuition payments. This is typically around 40-60% of their remaining income.
QUESTION: Is the FACT Report indicating the amount a family can pay for one child or all their enrolled children?
ANSWER: The FACT Report indicates the amount the family can reasonably be asked to pay toward a monthly tuition bill for ALL their children enrolled in ALL private K-12 schools. If they have one child in your school and one child in another private school, the FACT Report would be the amount they could pay for both children combined, not just to your school.
QUESTION: In the information on the FACT Report, I see that expenses are broken down into 12 categories. Is there any thought taken into account for expenses that do not fit into one of those categories? For example, expenses that come with purchasing a home and the needed repairs, fixes that are needed when purchasing a home, etc, or are those expenses calculated into the mortgage/rent category? Additionally what about gas expenses for vehicles or auto repairs?
ANSWER: Since our aim is to “even the playing field” for all applicants, it is nearly impossible, and potentially ill-advised, to include options for expenses that are not necessarily typical for all our applicants. For this reason, we have the current listed expenses narrowed down to what we deem necessary and common to almost all applicants. Since we only consider a portion of income to be available to pay for tuition, some of these other expenses that families may incur should be covered by the rest of their income.
In January, parents may ask if they should submit their 2018 taxes since they have not yet completed their 2019 taxes? Additionally, they may wonder if they need to resubmit their 2018 again (assuming they have not completed taxes for 2019) when applying for aid for the upcoming school year. In both of these instances the answer is "yes." We do not keep copies of tax returns from year to year, and are unable to append a tax return from one application year to another. Once again, this is a part of the process to treat every applicant in the exact same manner. If a parent applies for aid for 2020-21 and submits their 2018 taxes, you may request that as soon as they complete their 2019 taxes they send those to us, as well. Please let me know if you have any questions about this process, or if there is any confusion.
It is not unusual for us to receive one of those salmon colored slips in our post office box with the dreaded words, "Postage Due." When parents mail us documents they must make sure that the affixed postage is sufficient to cover the cost of the mailing. While this might seem obvious, what likely is happening is an assumption on their part that a "Forever Stamp" will cover the cost. This is one very typical reason that processing can be delayed. In most instances, the due amount is minimal and we will pay for it. However, items are returned if the due amount exceeds $1.00. As always, the quickest method of sending documents to us is by email or fax.